How Sweet It Is!

Check out the new Rudd video released today coinciding with our new report on cereal marketing to kids:

Ever wonder how much sugar your child's cereal contains? The Rudd Center presents this quick video to answer the question, and pose one of our own. Check out "How Sweet It Is!" Research conducted by the Rudd Center shows that children will eat low-sugar cereals, and even when allowed to add sugar to the cereal, tend to add much less sugar than a sugar-sweetened children's cereal contains.

Don’t Call My Kid Fat! Parents Want Doctors to Talk About ‘Unhealthy Weight’

Rudd Center research published in article on Time Magazine website. 

With 2 million U.S. children classified as extremely obese, it’s impossible to ignore kids’ growing girth. But researchers at the Rudd Center for Food Policy and Obesity at Yale University are suggesting that there are better, more sensitive ways to discuss the issue with parents and children.

“Many people find the term ‘fat’ to be pejorative and judgmental,” says Rebecca Puhl, the study’s lead author and Rudd’s director of research. “A lot of the time, providers have positive intentions, but the language they use can be seen as blaming, accusatory and not helpful.”

Read full article here.